The 1960s – The Negative Side

Bright decade for football. Bright? Let’s see the other side. Criticism was mounting and everything optimistic was also highly negative. Point by point in reverse, then.
This collage of Gerd Muller tells one thing: players think only of money and don’t care about the sport. Football is the last thing in their minds.

Becoming blown-up public face, the football player is more and more preoccupied with business activities having nothing to do with his profession. Advertisement contracts go well beyond the acceptable. Players are ready to do everything for money.
The acceptable advertising – sports products, clothing, shaving cream…
Gerd Muller posing with naked model. This photo brought heavy criticism from every possible quarter, including Bayern Munich. This was not acceptable. Ironically, Muller was not a playboy, but his image confronted the ‘values of the game’. Players had to be humble… yet, flashy.
Beppe Savoldi ‘bought’ Naples – his transfer from Bologna to Napoli in 1975 was considered almost insanely inflated. Players were becoming unreasonably rich.
Beckham’s Palace… unlike Savoldi’s, this one is real. The transformation started in the 1970s – from models of castles to real ones, so to speak. There is no football ground in Savoldi’s model and no football ground on Beckham’s property – critics were perhaps right? The new player cares for everything else, but football.

An interesting one of Cruiff, dressed hippie-style, the ball, and the vault. Players were seen pretty much like Led Zeppelin, the rock phenomena of the same decade – fun, outrages, badly behaved, but fantastic performers. The fans loved them; the critics hated them. Yet, when the smoke cleared, Led Zeppelin were shrewd businessmen and bank vaults were constantly on their minds. They never said so, though… Cruiff did not either. He looked like a mellow hippie, happy to be on the pitch and play his fantastic football. Behind the façade – and even his chain smoking was part of the good myth: so many cigarettes and still running like a horse, a liberating image, contrasting to the ascetic idea of a footballer created in the 1960s – was the tough businessman.
Do you imagine payment for a goal scored in one’s own net? You should… World Cup 1974: Holland demolished Bulgaria 4-1, but Krol scored in the Holland’s net. Match over, Cruiff demanded payment for Krol’s goal. The team had a contract with a sponsor, who was to pay a bonus for every goal they scored. The contract did not say in which net, though, and Cruiff, the primary negotiator for the Dutch players went for the letter of the contract. The bonus was paid. Perhaps Holland should had scored another two goals in their own net…
But it was not only that: Cruiff played with different kit than the rest of Holland. He had personal contract with another firm.

World Cup 1974: The captains of Holland, Johan Cruiff, and Argentina, Roberto Perfumo, shaking hands before the start of the match. Note Cruiff’s kit.

Pleasant exchange of opinions between Neeskens and Maier at the World Cup 1974 final. Neeskens fitted with Adidas kit, as every other Dutch player, except their captain.

The transfer from Ajax to Barcelona in 1973. It was rumored for months, but both Cruiff and Ajax were evasive. It did not look sure thing, if one listened to the player – Cruiff hinted he was not moving. It must have been tough bargaining, because Barcelona bought another foreign player – the Peruvian star Hugo Sotil – before Cruiff. Spain lifted the old ban on foreign players that year, but only one foreigner was allowed to play. Buying Sotil did not make much sense, unless Cruiff’’s transfer was so tough to be actually uncertain possibility.
World Cup 1978. Cruiff refused to play for Holland. He was not alone – many players did not want to play in protest of the brutality in Argentina, ruled by military hunta. Cruiff’s refusal went along at the time and only later the real reasons were unearthed: Cruiff wanted Holland to wear kits either made by Cruiff’s firm, or a firm Cruiff had personal contract with. Cruiff retaliated by refusing to play for national team.

He was hardly the only one. Most stars of the great Ajax have very few appearances for the national team. Much too often they refused to play for Holland. Breitner and Netzer quitted the West German national team in 1975 – they were outraged, because their girlfriends were not invited to official dinner given by the German Federation. From behind the Iron Curtain, those refusals were seen as expressions of freedom, but in the West such attitudes were severely criticized – rich and spoiled stars frivolously ignoring their duties. Some refusals seemed very whimsical indeed.
Colin Todt (Derby County) and Alan Hudson (Chelsea) simply did not show up for the English Under-23 national team match. They did not feel the match was important and did not see reason to join the team, preferring to do something else with their time – the explanation was along those lines. Apparently, the players no longer cared much for their country and their football.
The players were spoiled brats.

Colin Todt (Derby County) in more serious days – player of the year and eventually national player.

Alan Hudson (Chelsea) against Bobby Charlton (Manchester United). Responsibility vs frivolity. Considered one of the brightest hopes of British football in the early 1970s, Hudson quickly sunk into obscurity.

The clubs were no better – they thought only money too. By the end of the 1960s the idea of international league came about. The culprits? The same clubs, which now are called G-14 and want the same: a big league of big clubs. It looked a bit more exciting years ago – the domestic championships were not yet deflated and with still scarce television coverage, one more tournament was not so bad. But it was – the idea was opposed, because it was going to affect immediately both domestic and international tournaments: the same fear as today. Television was not seen as a blessing even then: even big clubs opposed television coverage, because they still depended largely on ticket sales. Smaller championships felt particularly threatened – live coverage of the English championship took away from stadiums many fans in Holland. It was felt that big clubs were getting richer at the expense of smaller ones and the game in general – they started buying players for larger and larger sums, thus forcing smaller clubs to spend more, if wanting to compete, spending went out of control as a result and bankruptcy was coming. Almost every club was running big deficits. The situation was particularly bad in South America, where financial troubles were common feature already in the 1960s – most clubs had to sell and sell player after player in the hope just to exist. Good players were concentrating in the big clubs, which decreased competitiveness. In a increasing downfall, the small clubs were losing supporters, therefore, money, and had no hopes. The big clubs increasingly did not see any reason to play against small clubs, because such matches were sinking funds instead of increasing revenue. Players were more and more expensive in the same time – if Bosman Rule was not a good news, it was only a replay of the late 1960s. Jimmy Hill was the Chairman of the Professional Footballers Association since 1957 and in 1961 he successfully campaigned to have the Football League scrap the 20-pounds maximum wage. After that wages steadily increased and affected transfer fees as well. After 1970 transfer fees became ‘insane’ and raising. The scrap of the cap of wages was blamed for that and many clubs cried murder – transfers were leading clubs into bankruptcy. It was one thing to buy and sell stars, but quite another to pay 6-numbers fees for ordinary players. But who was to say what is a ‘real price tag’?
Jimmy Hill – he played for Brentford, Fulham, and Doncaster Rovers. Not much of a footballer, but he was influential and strong chairman of PFA and later – a legendary TV commentator. Like Bosman, he was blamed for opening the floodgates of commercial insanity, killing football. Wages soared and transfer fees soared, and clubs went bankrupt.
Jean-Marc Bosman – the virtually unknown Belgian football player, who changed the transfer system. A saint or a devil?

Who was playing, mockingly asked many a critic, pointing at the adds on team’s jerseys.
Second row,left to right: Tresor, Franceschetti, V Zwunka, Carnus, Lopez JP, Bosquier
First row: Magnusson, Buigues, Skoblar, Keruzore, Kuszowski
Olympique Marseille or Michel Axel?
Advertising was nothing new to football, but so far had been reserved for billboards – permanent or temporary – on the stadiums. Adds on jerseys was felt to be too much, too commercial. It was weaker championships at first, so there was some justification for them – what else to do clubs not exactly getting big gates in France, Austria, Belgium? Only the pragmatic Germans introduced shirt adds from the big football countries at first, but by the end of the 1970s everybody was doing it and grumble increased. It was felt football clubs were becoming secondary appendages to commercial giants. Not football, but increasing sales of products was the priority.
At the end, an absurd conclusion was synthesized: Commercialization was killing football, but in order to survive, football needed commercialization.

At the beginning of the 1970s, the mood was optimistic: new money and opportunities combined with total football were looking great. Yet, very soon an evidence of crisis was equally present – domestic championships suffered. Some countries reorganized their leagues – no matter what was said, it was depressing reduction of formats and clubs started to disappear. Austria ended 1973-74 season with the traditional format of 16 clubs league. Next season the league was ‘reformed’ and reduced to 10 clubs. Fiscal stability was required on one hand (and Austrians are strict about that to this very day). The other reason was the quality of football: it was clear that there were not enough good players for 16-team format. Financial stability with better competitiveness was believed to increase the quality of Austrian football. Well, the reform did not help – a string of mergers, name changes, and bankruptcies characterize Austrian domestic football ever since. Sponsor’s names were incorporated often into club names, to confuse the situation further. An example: the Innsbruck club, one of the most successful Austrian clubs, ended 1970-71 still FC Wacker. In the summer it merged with WSG Swarovski (Wattens) under the name FC Tirol. Other Tyrolean clubs protested and the federation ordered the new club to change the name – now it was SG Swarovski-Wattens-Wacker (Innsbruck), abbreviated to SSW Wacker. Under this name the club was champion next season. Since the world famous firm Swarovski was part of the venture, the future was to be… bright? In 1975-76 the name was changed to Swarovski-Schwarz-Weiss Tirol (Innsbruck) or SSW Tirol. Under this name the club finished last in 1978-79 and was relegated. The name changed to WSG Swarovski Wacker. In 1980-81, still in the second league, the club split to WSG Swarovski (Wattens) and SG Sparkasse Wacker (Innsbruck) (Sparkasse is a bank). Next year the Innsbruck club was renamed again to FC Wacker. In 1985-86 it was FC Swarovski-Tirol. In 1991-92 – FC Wacker again. Next season: FC Capillaris Tirol. In 1994-95 – FC Tirol. In 1997-98: FC Tirol-Milch. Today it is Wacker again, freshly renamed from Wacker Tirol on July 1,2007. At least the club stays in one city.
But here is the final Austrian table for 1973-74:
Austria 1973/74
Nationalliga

1.VÖEST Linz 32 18 11 3 51-28 47
2.Wacker Innsbruck 32 19 8 5 57-21 46
3.SK Rapid 32 18 9 5 74-33 45
4.FK Austria/WAC 32 16 7 9 59-37 39
5.SK Sturm Graz 32 14 6 12 28-35 34
6.Donawitzer SV Alpine 32 13 7 12 51-48 33
7.FC Admira/Wacker 32 11 9 12 50-48 31
8.SV Austria Salzburg 32 10 11 11 35-35 31
9.Linzer ASK 32 11 8 13 38-48 30
10.Wiener Sport-Club 32 10 9 13 43-60 29
11.1. Simmeringer SC 32 10 8 14 49-47 28
12.Grazer AK 32 9 10 13 31-41 28
13.SC Eisenstadt 32 11 6 15 36-52 28
14.Austria Klagenfurt 32 8 11 13 33-44 27
15.Radenthein/Villacher SV 32 6 14 12 33-40 26
16.First Vienna FC 32 8 8 16 38-54 24
17.FC Vorarlberg 32 5 8 19 31-66 18

Compare to the current league:
Austria 2007/08
First Level (Bundesliga)

Table:

1.SK Rapid Wien 31 16 6 9 57-33 54
2.RB Salzburg 31 15 8 8 53-37 53
3.LASK Linz 31 14 10 7 50-39 52
4.FK Austria Wien 31 12 12 7 38-29 48
5.SK Sturm Graz 31 12 11 8 52-34 47
6.SV Mattersburg 31 10 13 8 46-39 43
7.SV Ried 31 10 6 15 36-48 36
8.SC Rheindorf Altach 31 7 10 14 33-55 31
9.SK Austria Kärnten 31 7 7 17 21-51 28 [*2]
—————————————————–
10.FC Wacker Innsbruck 31 5 11 15 29-50 26 [*1]

[*1] Wacker Tirol changed name to Wacker Innsbruck on July 1, 2007
[*2] Pasching moved to Klagenfurt and changed name to Austria Kärnten

Financial stability somehow never came even for the big clubs. It is hard to support a club changing names almost every year. Gates are low, in part because of that. Old clubs sunk or disappeared altogether – Grazer AK, Wiener Sport-club, First Vienna FC and others.
It was not only Austria – Belgium and Scotland were early victims of the 1970s too. 1974-75 was the last traditional 1st division of 18 clubs. Low attendance, low game quality, bad stadiums, and financial difficulties urged the Scottish Federation to introduce reforms – instead of 1st Division, a new Scottish Premier Division was unveiled. 10 clubs. Today it is increased to 12, but did it solve any problems? Yes, the new name sounds grand…
Belgium, in contrast, did not reduce the league size – actually, the league was enlarged from 16 clubs in 1973-74 to 20 in 1974-75. Today – 18, the number established in 1976-77. But the clubs?
The final table of the last ‘small season’
Season 1973-1974

First Division
1 RSC Anderlechtois 30 17 6 7 72 38 41
2 R. Antwerp FC 30 15 6 9 48 33 39
3 RWD Molenbeek 30 13 4 13 50 25 39
4 R. Standard de Liège 30 12 8 10 43 30 34
5 Club Brugge KV 30 13 11 6 61 43 32
6 RFC Liégeois 30 11 10 9 42 42 31
7 KV Mechelen 30 10 9 11 34 35 31
8 KSV Cercle Brugge 30 8 11 11 46 48 27
9 KSV Waregem 30 8 11 11 38 49 27
10 SK Beveren 30 7 10 13 24 30 27
11 R. Beringen FC 30 9 13 8 29 48 26
12 FC Diest 30 8 12 10 44 51 26
13 Beerschot VAV 30 8 12 10 36 47 26
14 Berchem Sport 30 7 11 12 33 45 26
15 K.Lierse SK 30 6 11 13 35 51 25
16 R. St.-Truidense VV 30 6 13 11 30 50 23

and the current season:
Belgium 2007/08
Table:

1.R. Standard de Liège 27 17 10 0 51-17 61
2.Club Brugge KV 27 16 6 5 34-20 54
3.Cercle Brugge KSV 27 15 7 5 55-25 52
4.RSC Anderlecht 27 15 7 5 44-26 52
5.KFC Germinal Beerschot 27 14 6 7 40-24 48
6.KAA Gent 27 12 8 7 49-36 44
7.SV Zulte-Waregem 27 11 5 11 36-44 38
8.KVC Westerlo 27 10 8 9 38-28 38
9.KRC Genk 27 9 8 10 39-42 35
10.R. Charleroi SC 27 9 6 12 27-34 33
11.KV Mechelen 27 8 8 11 34-40 32
12.R. Excelsior Mouscron 27 8 6 13 31-37 30
13.KSC Lokeren OV 27 6 12 9 21-26 30
14.FC Verbroedering Dender EH 27 8 5 14 27-43 29
15.KSV Roeselare 27 6 9 12 29-47 27
16.RAEC Mons 27 6 7 14 30-41 25
——————————————————-
17.K. Sint-Truiden VV 27 4 8 15 23-44 20
18.FC Brussels 27 4 4 19 22-56 16

After mergers, bankruptcies, movements, splits, and new amalgamations, one has to go to club histories and careful encrypting of the abbreviations to uncover what happened. Here the mergers were not only between clubs of one city – more often clubs of different cities merged. And later dissolved. And merged again. Take Racing White (Brussels), the Belgian champions for 1974-75. The details are too many to be traced here, but it was a club of previous mergers – Racing and White Star Club (the oldest of all incorporated). Before the start of their glorious season, they merged with Daring Club (Brussels), technically more famous club than Racing White. Main reason was low attendance. Legal reasons – rules of registration – forbid the new club to use the old record of Daring Club. And probably to preserve some coherence, in Europe the club was better known as Racing Club, but in Belgium it was R.W.D. Molenbeek (Brussels). Until 2002, when the club went bankrupt. Did it disappear? Not at all – it merged with K.F.C. Strombeek, located near Brussels, and became F.C. Molenbeek Brussels Strombeek, playing at the stadium of Molenbeek, in Brussels, but registered in Strombeek. Please, do not despair! FC Brussels is this club today – promoted to the First Division in 2004, and adopting the current name. Dead last too, as you can see above. End of story? Not at all. Group of fans formed and registered new club in 2003 – it is called… R.W.D. Molenbeek. It started in the 4th Brabant Provincial Division, the very bottom of Belgian football (Level 8). And keeping with ‘tradition’, the club absorbed another one in 2006, taking its place in Brabant 1st Division (Level 5). So… who won the Belgian championship in 1974-75? Where exactly those clubs play? To which city they belong?

Small leagues – big deal, who cares. Right? Big boys matter and they were alright, right? Wrong. Domestic football in Argentina and Uruguay was financial disaster since the 1960s. Corruption was well known feature of Italian football also from the 1960s. The Brazilian championship was plagued with corruption, back room deals, and instability from day one. The league was enlarged to accommodate big clubs finishing at the bottom and due to relegation. At one point the league had more than 40 clubs participating in cryptic championship. Big clubs forming concurrent championship, yet, somewhat incorporated in the national scheme, so it was hardly clear who was the ruling body and what constituted legal championship – at the end, every championship is legal in Brazil. The mighty British clubs were increasing debts and heading toward bankruptcy. The enormously rich Chelsea? A disaster in the 1970s, finally sold for 1 pound in the early 1980s. The ascent of Greek football, started in the 1970s, went hand in hand with heavy corruption, reaching to the top of the political system and government. Ah, Southern temperaments and British stubbornness to preserve traditional ways instead of adapting to the new realities… At least, everything was sound in the cooler climates north of France. And under the hawkish gaze of Communists behind the Iron Curtain. Hm… who should be first? The Soviets or the Germans? Soviets win after a flip of coin.
Zarya from Voroshilovgrad (today – Lugansk in Ukraine) won the Soviet title. It was somewhat pleasant surprise. One has to remember that until 1960 no club outside Moscow ever won a title. The exception was 1944, if we count that: because the Second World War was still strong, there was no championship in USSR, but a cup tournament was organized in 1944. Mostly to boost moral. And for the same reason the winner was Zenit (Leningrad – now St. Peterburg)- the heroic Leningrad, a symbol of fighting spirit and resistance, appropriately won against the army club CDKA. Even the result is suspicious – 2-1, with 2 goals scored in the 35th minute (Chuchelov for Zenit; Grinin for CDKA). And again, in the name of moral and propaganda, the cup final is included in the list of Soviet championships. After that everything was back to normal – it was understood that only Moscow clubs should be champions (propaganda and ideology ruled). Dinamo (Kiev) was the first champion outside Moscow – in 1961. During the 1960s the situation shifted – instead of internal Moscow rivalries, the battle for the title became Moscow-Kiev, with Kiev taking the upper hand and occasional challenge from Dynamo (Tbilisi, Goergia). Zarya (Lugansk) was promoted to the 1st Division after winning the 2nd Division in 1966. Their most memorable moment until 1972 was in 1970, when the city apparently got new name – Voroshilovgrad. It was nice to see nobodies becoming champions in 1972, 5 points ahead (still the old system – 2 points for a win, 1 for a tie) of Dinamo (Kiev). There were no famous players in the squad, with the exception of Vladimir Onishtchenko, who got his first national team caps then, but he did not last in the club: originally a Dinamo (Kiev) player, he moved to Zarya in 1972 and was back in Dinamo by 1974.

Zarya or Zorya (the current spelling is in Ukrainian) 1972.
Vladimir Onishtchenko scoring for the national team (against France). The only player of notice from the champion squad.

After 1972 Zarya immediately went back to obscurity, finishing last in 1976 spring championship, but it was a year of yet another ill-fated reform of Soviet football, so there were no relegations in the spring, but only after the separate fall championship of the same year. Zarya was finally relegated in 1979, end of story. Only years later the truth was spelled out – Zarya became champion after bribing left and right. It was rumored at the time, but the officials were not only silent – Zarya players were numerous in the Soviet Olympic team in 1972:

The Soviet Olympic Team 1972. Zarya players with capitals.
First row, left to right: A. Andriasyan, I. Sabo, YU. ELISEEV, V. KUKSOV, Yu. Istomin, V. ONISHTCHENKO, V. Kolotov, G. Evryuzhikhin.
Second row: A. Ponomaryov – head coach, V. Pilguy, V. Kaplichny, O. Zanazanyan, O. Blokhin, A. Yakubik, E. Lovchev, E. Rudakov, S. Olshansky, R. Dzodzuashvili, G. ZONIN – assistant coach, V. SEMENOV, M. Hurtzilava.
Since USSR run spring-fall championship, the Olympics came in the middle of the championship in progress. That may have been the reason for inclusion of the coach and the players from Zarya at the time: Soviets greatly preferred to select national players from the current leading clubs. Although the Olympic team finished 4th and was heavily criticized for the failure, a corruption scandal was highly undesirable for possible political implications. In any case, a scandal would have been internationally humiliating: the Soviets preferred to pretend normality.

A moment of Zarya – SCA (Rostov). V. Semenov in attack. A lot about the briberies is still unknown, but it is believed that Zarya bought the games with smaller clubs like SCA, the bulk of the Soviet league.
So the title stays in records and the club history. Nothing happened, nobody was punished. It is curious, though – the Soviets tolerated high level corruption, but were punishing severely low level corruption. Zarya was small club, from unimportant city without high-placed influence and back up – ripe for ‘cleansing’ and ‘fight against unsocialist behaviour’.

In sharp contrast to the Soviet case, the West German bribery scandal in 1971 was heavily investigated and publicized. It was a heavy blow: the Bundesliga was only 7 years old and already corrupt, and on top of it – it was German corruption, something ‘unthinkable’. By today’s ‘standards of corruption’, the affair is almost laughable – it started with the effort of the president of lowly club to avoid relegation. But it ended with interesting results: 9 out of 18 Bundesliga clubs were involved; two clubs were expelled; one was ruined; 53 players were suspended and fined, some among them national players; few functionaries were banished from football. Well, at least the punishment was in line with German strictness… Not quite.
The President of Kickers (Offenbach) – Horst Gregorio Canellas – decided to save the club from relegation and organized intricate system of bribing players and fixing results, which gradually involved other clubs as well.
Horst Gregorio Canellas

It was not simply the usual mania of an organizer to keep his pet at the top no matter what: West Germany did not have second division yet and relegation meant going to regional leagues, where semi-professional and amateur clubs kicked the ball around in front of few bored geezers. Going down spelled bankruptcy for a professional club: high payroll and small gates were the deadly mix. More or less, Canellas was driven by fear – he wanted to save the club from financial disaster. Soon Arminia (Bielefeld) discovered something fishy – they were also candidates for relegation, and Kickers was aiming largely to stay in Bundesliga at Arminia’s expense. At the end – funnily enough – Arminia ended at the safe 14th place and Kickers – next to last, 17th in the final table. So Arminia bribed and fixed better. Hertha (West Berlin), Eintracht (Braunschweig), Schalke 04(Gelzenkirchen), MSV Duisburg, FC Koln, VfB Stuttgart, and Rot Weiss (Oberhausen) gradually got involved in the scheme. Some were involved on high level, but others were not – only players were bribed from outside.
During the investigation, strange things were uncovered: for instance, Hertha was heavily in debt and near bankruptcy. The club welcomed bribes in hope, or at least the players did. On the other hand, many players were incomprehensibly greedy, since they played for strong clubs. It was also a very mixed bunch: from stars to lowly nobodies, but almost entirely Germans. Only two Hungarian refugees were foreign culprits.
More or less, the as most evidence were considered the actions of two players: the goal Bernd Patzke (Hertha) scored in his own net, thus fixing the result in favour of Armininia againt Hertha.

Patzke scores in his own net, looking innocent. Suspension? What suspension? South Africa is just a plain ticket away.

The other was the goalkeeper Manfred Manglitz (FC Koln), who received money for allowing goals against Rot Weiss (Essen) and Kickers (Offenbach).

Manglitz can’t stop the ball… kind of. His career ended here.

So penalties followed: Arminia and Kickers were expelled from the Bundesliga. It hardly mattered to Kickers, relegated anyway. Hardly any grief, though: these two clubs never made any strong contribution to the league.
Six functionaries were suspended and fined – from those Canellas was the only one more or less banished from football.
The rest of the punishment went to various players.

Given the severity of illegal activities, one expected corresponding punishments. Reality was suspiciously different: the media attention focused on Manfred Manglitz, Bernd Patzke, and Tasso Wild (Hertha).

Left to right: Wild, Patzke, and Manglitz, going to the hearing. The media focused on them.

But one of the most involved was Jurgen Neumann (Arminia) – he was rarely mentioned by the media. These four players received the harshest suspensions: Manglitz for life, the other three – for 5 years. Only two of them served their punishment in full – Manglitz and Neumann. The other 49 players received decreasing terms of suspensions and fines, or only fines. Almost all initial suspensions were reduced. The penalties were strangely small, given the involvement: 16 players from Eintracht (Braunschwieg), 15 from Hertha (West Berlin), 13 from Schalke 04 (Gelzenkirchen), 3 from VfB Stuttgart, 2 from MSV Duisburg, 2 from Arminia, and 1 from FC Koln. Practically only the shortest suspensions were served – some of the culprits did not miss even a month of playing. The German Federation may have been naïve, expecting players to honour the penalties, which were valid only in West Germany. Well, they did not – Patzke moved to Durban City (South Africa), where he finished his career. Zoltan Varga (Hertha) went to Aberdeen (Scotland) until his suspension ended, and returned to Hertha a year later. Reinhard Libuda (Schalke 04) went to play for Strasbourg (France).
But who was involved? Well, a very mixed bag. If Neumann was little known player, others were high profile players – Manglitz participated in the World Cup Finals 1970. Patzke was part of two World Cups – 1966 and 1970. Zoltan Varga was Olympic champion in 1964 with Hungary, and won the Inter-Cities Fairs Cup (which became the UEFA Cup) in 1965 with Ferencvaros (Budapest). Reinhard ‘Stan’ Libuda was a star of the West German team at the World Cup 1970. His teammate in Schalke 04 Klaus Fichtel was considered the rival of none other than Franz Beckenbauer. The goalkeeper of Eintracht (Braunschweig) Horst Wolter was also occasionally selected in the national team. These were established stars. Others were solid professionals or young players which became famous in later years: Volker Danner (MSV Duisburg), Wolfgang Gayer (Hertha), Dieter Burdenski (Schalke 04) became national players. Rolf Russmann (Schalke 04) was part of the World Cup winning team in 1974 and played in the World Cup 1978. His teammate Klaus Fischer also played in the World Cup 1978, and if his career did not coincide in time with the great Gerd Muller, Fischer would have played much more for West Germany. Klaus Fichtel, also a Schalke 04 player, was a World Champion in 1974 too.
The two foreigners had different fate: Varga (who is interesting in two other subjects – foreign players in Great Britain and East Europeans playing in the West) played not only for Hertha and Aberdeen, but eventually moved to Borussia (Dortmund) and Ajax (Amsterdam), where he ended his career. The other Hungarian, Laszlo Gergeli (Hertha), was a nobody and his suspension for one year effectively finished his career.
Lazslo Gergeli still a Hertha player. Game over for him, though.
Zoltan Varga will be Hertha player again. Suspended in West Germany, he left long lasting fond memories in the hearts of Aberdeen fans.
Who really suffered then? The penalties looked like a joke, or affected insignificant clubs and players. Those who disappeared from the football scene – Manglitz, Neumann, Gergeli – were old and near their careers anyway. Well, there were sufferers – although, unexpected ones.
Schalke 04 was practically destroyed. In the beginning of the 1970s the club was quickly becoming potential rival of Bayern and Borussia (Moenchengladbach). It was exciting team and bright future was forecasted. The scandal and the suspensions of 13 players was practically the end: the club quickly sunk and eventually was relegated. Financial troubles rocked it too. Yet, Schalke 04 was rather minor participant in the result fixing scandal. From the players, Schalke 04 and West German star Stan Libuda probably suffered most – nobody forgave him and his reputation was ruined. His profile was the highest among all involved; he was much loved footballer… involvement in the scandal and defiance of the imposed penalty destroyed him: he never played again in West Germany, and after one year in France he had to quit football. In a sharp contrast, Hertha (West Berlin) seemingly prospered from the scandal – they avoided bankruptcy by selling their stadium ‘Plumpe’, remained in the Bundesliga and played their best football in the years immediately following 1971. The bribing scandal ended suspiciously – with more then a hint of glossing over and cover up.

Libuda in happier days: outsmarting the Bulgarian defender Milko Gaidarski at the World Cup 1970. West Germany won 5-2.

Schalke 04: the team of big promise in 1971 never recovered from the scandal.
Standing, left to right: Becker, Fichtel, Pohlschmidt, van Haaren, Russmann, Scheer, Galbierz, Wittkamp, Cendic (assistant coach)
Middle: Rausch, Sobieray, Gutendorf (coach), Vanderberg, Senger, Pirkner, Libuda, Lichtenfeld (trainer)
Sitting: Fischer, Kuzmirz, Beverungen, Burdenski, Nigbur, Pfeiffer, Hausmann, Lutkebohmert, Wust

International club tournaments were also under heavy criticism. The ugly inheritance from the 1960s reached new level at the Intercontinental Cup – Ajax Amsterdam refused to play and the European Champions Cup runners-up Panathinaikos replaced them in 1971. Next year Ajax played, but Cruiff received death threats in Argentina and had to be heavily guarded. In 1973 Ajax refused again and Bayern also refused in 1974. Liverpool refused in 1977. In 1978 the Intercontinental Cup was not contested at all, and in 1979 Nottingham Forest refused to play.
In Europe the Cup Winners Cup was visibly in decline – what was meant to be the second important European club tournament failed to live up to expectations – the once upon a time shaky Inter-cities Fairs Cup was not only stabilized after renamed into UEFA Cup, but became much more attractive tournament for the fans. The reason was quite obvious: in domestic cup tournaments often little clubs won, thus reducing the quality of the international tournament and along with that – the sponsorship revenue. At the same time strong rivals of national champions were playing in the UEFA Cup.
But the most acute problem emerged in 1974. The final of the Champions Cup between Atletico (Madrid) and Bayern ended in a draw after 120 minutes (regular time ended 0-0, and both teams scored a goal in the 30 minutes extra time). Under the rules, the match had to be replayed. It was the first time the final ended undecided, and the occasion revealed a complex problem. One side was commercial – what happens now? Were television stations to pay for broadcasting the replay or not? Advertisement and sponsorship? The fans? The final was scheduled for May 15 at the ill-fated (in the 1980s) Heysel Stadium, Brussels. The replay – on May 17. The attendance for the second game dropped alarmingly: from 65 000 at the first match to 23 000 at the second. Hardly a surprise – since finals were and are staged in the middle of the week, people simply could not afford to be absent from work another two days. The crowd at the replay was only 1/3 of the original attendance, leaving the feeling that replay was not generating public interest at all. Quite right, too – after spending their emotions during the first game, people could not bring themselves to the same level of enthusiasm. I remember my own reaction: so excited at the first game, I was hardly interested in watching the second. I was cold and indifferent. Yet, the replay, and not the first match was to decide the Cup winner.
The game itself was hardly a contest – Bayern won 4-0. The two games were dramatically different: the tough Spaniards of the first game did not exist in the second. The Germans, with their supreme physical condition, were fresh in the second match, as if they did not play 120 minutes of physical football less than 48 hours ago. Atletico was entirely exhausted, not even a shadow of the team, which almost won on May 15. It was obvious from the first minute that the replay was unnecessary formality. What the replay revealed in sporting terms was terrible: different training attitudes were to be decisive – for a physically fit and tactically disciplined team it was enough to outrun the opposition, not to outplay it. Dragging the match into extra time or replay, guaranteed victory – a victory achieved by exhausting the opposition, not playing better. After all, Bayern equalized the result in the first match by sheer will – the stopper Schwarzenbeck scored in the 120th minute, the last one!
As for Atletico… the truth was, they were not the better team in the first game. They played ugly and calculated football. It will be enough to cite the Celtic fans opinion from the semi-finale opposing Atletico and Celtic (Glasgow): ATLETICO MADRID line-up according to Celtic’s fans: Thug; Psycho, Punch; Spit, Hatchet, Bludgeon; Hammer, Thump, Wallop, Gouge, Axe-Murderer.
It was the first and last replay – after that year ties were broken by penalty shoot-outs. The commercial requirements were part of the reason for the change of rules, but not the only reasons. For years it had toyed with ideas for breaking ties in international tournaments. None was satisfactory. At first it was a drop of coin – now, imagine how plausible would be to decide the World Champion by a game of chance. This rule was replaced by the replay – not really a solution and even more troublesome, for now commercial factors were involved. So, the shoot-out… and who likes that? Nobody.
Tactical minded football leaves little chances the game to end with a winner – hence, finals are decided by chance… The logical question would be why playing at all.

Miguel Reina, Atletico and former Spanish national goalkeeper, desperately tries to clear the ball from Bayern’s midfielder Franz Roth. Never a national player, Roth will be instrumental in two more Bavarian wins of European Champions Cup, scoring important goals in 1975 and 1976. As for Reina, his name isn’t forgotten yet – but I am speaking of his son. Liverpool anyone?
Ramon ‘Cacho’ Heredia, the Argentinian central-defenseman of Atletico, was a key player in the first final match.
Heredia’s face says it all… the replay spelled doom for Atletico Madrid.
Ruben ‘Raton’ (the Mouse) Ayala and Ramon ‘Cacho’ Heredia moved from San Lorenzo (Buenos Aires) to Atletico (Madrid) in 1973. Only one foreigner was allowed to play by Spanish rules then. Why Atletico did not play Ayala in the final against Bayern, where Spanish rules did not apply, is a mystery. Both played for Argentina in the World Cup 1974. It was a disastrous performance by the Argentines and perhaps the only memorable impression came from Ayala – he was the player with the longest hair among the finalists: 45 centimeters long.

If everything was bad in club football, at least the World Cup was great. Was it? Critics were quick to point out scandals. World Cup 1970 was tarnished by ‘the Soccer War’ between Honduras and El Salvador. True, the conflict was not exactly because of football, but the war started with the qualification match between the two countries. The actual war lasted 4 days, but it had heavy consequenses for both countries. In football terms, it is somewhat even more wicked: El Salvador was advancing military and only international diplomatic intervention led to withdrawal. Correspondingly, El Salvador went to the World Cup finals… ‘the strongest always win’? Looks like it…
El Salvador reached for the first time World Cup final stage in 1970. Hardly the ‘Soccer War’ placed them at the finals – because Mexico was host and automatically qualified, the lowly CONCACAF had an open spot.

The other scandal in 1970 was the arrest of Bobby Moore in Colombia – he was accused of stealing, unbelievable story, but it was tense at the time. England went to Colombia as part of their preparation for the World Cup in Mexico. The arrest of Moore was and is regarded as deliberate provocation, aiming at weakening Team England, still the World Cup holders.

Bobby Moore and England against Czechoslovakia in World Cup 1970. England won 1-0, but Moore was not at his usual top form. His shaky performance was attributed to spending 4 days in Colombian jail for allegedly stealing a jeweled bracelet. He was proved innocent, but it is still believed that the Colombian trouble spoiled his form. Speaking of ‘alleged’…
Right of him is Czechoslovakian player, examplefying the wrongness of ‘old football’ – it will be awkward in English, but the Bulgarian saying was ‘he plays the letter Ф’ (F), that is, walking hands on hips around, and participating rarely in the game.

USSR refused to play the second leg of the qualification deciding the last spot at 1974 finals against Chile. The first match, in Moscow, finished 0-0. Before the second, General Pinochet led the coup d’etate against the Socialist government of Salvador Allende. The Soviets refused to play for political reasons and Chile went to the finals by default, yet, was it only politics? May be it was – imagine the Soviets losing the qualification from a country with fresh right-wing regime. General Pinochet should go into football history with one fantastic sentence – well, at least it sound fantastic in English. He said to the team’s star – Carlos Caszely – ‘I know you are left-wing, but you are right-wing.’ The unintentional pun, so awkward in English, is the referral to the political views of the player and his post on the football field – the politically involved Caszely was Leftist, but his position on the football pitch was right-wing. What Pinochet really meant was more prosaic and may be more sinister – Caszely was not to be arrested for patriotic reasons. And it was not only Chile – Zaire and Haiti played at the World Cup 1974. What fun were the ambitions of the dictators of those countries… but it will be too long here, I am saving the story for another time.
‘El Chino’ (The Chinese) Carlos Caszely, the star of the strongest Chilean club Colo-Colo (Santiago de Chile). Although one of the most vocal opposing General Pinochet’s junta, he played for the national team in World Cup 1974. And in World Cup 1982. And more… he moved to Spain in 1973, supposedly for political reasons – played for Levante and Espanol (which in Catalonia is regarded somewhat right-wing club) until 1978. Then he returned to Chile and Colo-Colo. Either ‘El Chino’ with Hungarian-sounding name was really ‘left-wing, which is right-wing’, or General Pinochet’s regime was not as bad as pictured, or footballers have no morals and convictions, or his career was not going as well as expected, or he became home sick. Which reason was the true one?

1974 World Cup was West German problem. On one hand players were accused of shameless commercialization: the stars demanded very lucrative sums, and the German Federation considered replacing them with another selection, presumably, more patriotic and less cynical. Commentators lamented the good old days of ‘pure’ football and predicted the end of the game killed by greed. Yet, the Dutch outdid the Germans in the money matters – see Cruiff above.
On the field, there was the highly suspect round robin match between West and East Germany. The West lost and finished second in their group, which placed them in the easier semi-final group with Poland, Sweden, and Yugoslavia, instead of Brazil, Holland, and Argentina. West Germany ended as World Champions, but were severely criticized for under-performing and scheming. The old story of 1954 scheme against Hungary was recalled. Then, the shame of 1982 came… 1974 was hardly an incident.
It was to be the clash of political systems: Breitner (left) and Beckenbaur (right) ‘squeeze’ the East German player. East and West Germany met for the first time on the pitch at the World Cup 1974. The West was to win not only for political ‘rightness’ – their team simply was superior.

East Germany arriving in West Germany for the World Cup 1974. Long flight from Berlin to Hamburg. Translator in the middle? Sorry… hostess.

East Germany won 1-0. This is the winning goal, scored by Jurgen Sparwasser (blue shirt, in the middle). Ironically, Sparwasser defected to West Germany in the 1980s – after his football career was over (why not in 1974? He played for 1.FC Magdebourg, which won the Cup Winners Cup just then and he was a hot item. Mysteries, never mind.)
The West Germans maintain the match was real – the political side of the game was very important. But… I thought in 1974 they deliberately lost and all my friends thought the same back then. See, it was not calculation to avoid Holland in the next stage – Brazil, as dreadful as it was that year, was the bigger worry. Both met in the winter before the finals, when Brazil was touring Europe as part of their preparation for the finals. In West Germany, in winter, on snowy pitch Brazil won. The Germans never played well against Brazil and generally lost. Losing from East Germany, the West Germans finished second in their round robin group, thus, avoided facing Holland and Brazil (Argentina was not a problem in 1974) in the next stage. The lost match opened the road to the title. Honest match? Politically important? For the East Germans may be. But it is one Germany today, so… it was ‘honest’ somehow.

1978 World Cup in Argentina was much criticized for political reasons – the rule of the Argentinean military junta and the cruelties of its rule. Argentina became World Champion, but not before conveniently winning the match with Peru 6-0. The game started suspiciously late, when other critical games were more or less decided, and finished with result providing the goal difference needed for Argentina to go ahead. The Argentinean-born goalkeeper of Peru – Ramon Quiroga – was the suspected coward. Well, was he? Nobody knows, suspicion remains.
Ramon Quiroga in 1978. Six goals in his net? Brazil out, Argentina in. The man born in Rosario, Argentina, not a bit sympathetic, or bribed, or whatever? Was it just Argentinean supremacy and a lucky day?
More contemporary Quiroga, still involved with football in Peru – he was, and may be is now too, a coach. Constantly pleading ‘not guilty’ for 1978.

Asian Club Championship

The Asian Club Championship – the Asian variety of Champions Cup. The game was improving in Asia, but still lagged behind the rest of the world in every structural aspect. This was last continent to organize international club tournament – in 1967 – but it was played only 5 times before 1985-86. There was huge gap between 1972 and 1985-86 in which no tournament was staged at all. Reasons were mostly political – various countries refused to play with others. Israel was the biggest problem in the 1960s, but after it was expelled the problems did not stop. Regularity was recently established – the Cup was steadily played only from 1985-86 on, yet, lack of interest, distances, money, and ever present political tensions reduced the number of participants. No team won the trophy twice so far – if not counting Maccabi (Tel Aviv, Israel), but they won their 2nd Cup without playing, for Al-Shorta (Iraq) refused to play the final against Israeli team in 1971. Records were not full or clear either, even from the mid-1980, when some regularity finally was established: looks like 26 teams started in the 1988-89 issue, but one team was ‘unofficial’ – that is, they played in the preliminary group stage, but only in it –without intention to go further, or may be having no right to go ahead. Then again, Group 2, played in the United Arab Emirates, doubled also as Gulf Cooperation Council Club Tournament, with its own award. Initially, the participants played in 6 groups, hosted by one city each, and teams were grouped somewhat geographically. The top 2 teams in some groups qualified to the next stage, but in other groups only the winner went ahead. The next stage was semifinal stage – it was played again in group format, 2 groups, which winners moved to the final. 9 teams reached the semifinal stage – Group A, played in Guangzhou, China, had 4 teams – Royal Thai Air Force (Thailand) withdrew – and Group B, played in Kuantan, Malaysia, had 5 teams. Interestingly, the group winners came from the same group in the opening stage: Al-Rasheed (Iraq) won Group A and Al-Saad (Qatar) won group B. Thus, the final – in 2 legs – was between the teams which qualified in the initial Group A, played in Doha, Qatar. Back then Al-Rasheed clinched 1st played on better goal-difference and the match between the rivals ended 0-0.
Final (Mar 31 & Apr 6, 1989)
Al-Rasheed (Bagdad) Irq Al-Saad (Doha) Qat 3-2 0-1 3-3*
[Ahmed Radhi 20, Ali Kadhum 24, 35; Khalid Salman 56, Moh Ghanim 85]
[Khalid Salman 82]

First Leg [Baghdad, Iraq; att: 10,000]
31- 3-89 Al-Rasheed-Al-Saad 3-2
[Ahmed Radhi 20, Ali Kadhum 24,35 – Khalid Salman 56,
Moh Ghanim 85]
[Ref: Abdullah Al-Naser (Saudi Arabia);
Al-Rasheed: Ahmed Ali, Karim Alawi, Sherar Haider, Salam Hashim, Karim Salman, Naeem Sadam, Riyadh Abdul Abbas, Laith Hussein, Ahmed Radhi, Ali Kadhum (Habib Jafar 66), Saad Kais;
Al-Saad: Ahmed Matwi, Saeed Mahboob, Yousef Adsani, Wasif Soufi, Marzouk Juma, Mohammed Amari, Khalid Salman, Mohammed Ghanim, Khalid Habib, Hassan Joher, Khalifa Khamis]

Second Leg [Sheikh Al-Saani Stadium, Doha, Qatar; att: 5,000]
6- 4-89 Al-Saad-Al-Rasheed 1-0
[Khalid Salman 82]
[Ref: Jasim Mendi (Bahrain);
Al-Saad: Ahmed Mabwi, Saeed Mahboob, Wasif Soufi, Yousef Adsani, Marzouk Juma, Mohammed Amari, Khalid Salman, Mohammed Ghanim, Qasim Boor (Salah Salman 87), Hassan Joher, Khalifa Khamis;
Al-Rasheed: Ahmed Ali, Karim Alawi, Adnan Derjal, Salam Hashim, Karim Salman, Naeem Sadam, Riyadh Abdul Abbas, Laith Hussein, Ahmed Radhi, Ali Kadhum, Saad Kais.
On its own terms, the final was dramatic – the opponents were well matched and only won their home legs and minimally at that. Al-Rasheed, however, allowed 2 goals in the their own net in Baghdad and that was their undoing – Al-Saad won 1-0 in Doha and clinched the trophy on away goals.
Al-Raseed (Baghdad) lost the Cup without really losing, but such is football.
Al-Saad – or Al-Sadd… the club from Doha, Qatar, maintains the mystery of the name even now.
Whatever the name, the boys won the Asian champions cup. A first victory of a team from Qatar, so it is historic achievement. Rules were in their favour, not actual strength, but rules favoured their opponents in the first stage of the tournament, when Al-Rasheed ended ahead of Al-Sadd right in Doha – so, it was fair ‘revenge’. The world hardly payed attention to Asian football, so the players could be only local heroes, but one thing was clear: Asian football, at least in some countries, was getting serious – Arab countries, rich from oil money, were investing lavishly in the their football. Given the circumstances, it was mostly infrastructure – building stadiums in generally desert land was quite a task and very expensive. So far, there was no real professional football, but money bring some results anyway – at least in Doha, those who were involved with the game were happy: their team won the Cup.

The 1970s – The Positive Side

It is time to explain why I focus on the 1970s. Two reasons, rather different. The first is simple collecting – I began my collection at that time, and naturally my oldest photos are from the early 1970s. At first it was just scrapbooks, but soon it was changed – no more scissors and glue. Instead, I was collecting whole magazines. Unfortunately ,this part of the collection is lost and what remains is just the scrapbooks of the earliest years. I have to mention sources, then. Living behind the Iron Curtain did not provide many opportunities.
Most of my sources were Bulgarian – the sports magazine (if that’s the word: the weekly was published in newspaper format) ‘Start’ was established in 1971-72. A soccer team was always on the last page and ‘Start’ became quickly the most loved publication for Bulgarian collectors. Then there was another weekly, a newspaper, named ‘Football’. This one covered domestic and foreign football, but without team photos. For some reason the paper was cancelled for a few years around 1975, but came back in the 1980s and still exist. The third was a newspaper coming three times a week, called ‘People’s Sport’. Monday issue was the most important, for its large football coverage. Another weekly newspaper, published by the State Lottery, and called ‘Sport Totto’ was poor on pictures, but had extensive regular information on English, Italian, German, and some other championships – the aim was obvious: to provide current news to the large betting population. In the late 1960s and early 1970s there were some other magazines of short existence – I cannot recall there names. Once a year statistical book came out, covering both domestic and international football of the previous year. Apart from that, one was able to find pictures in non-sport newspapers and magazines, but not regularly. It was more a matter of chance, yet, some interesting collectibles came out from regular publications. I was collecting ‘Start’ and ‘Football’ for nearly 17 years, but nothing exists today.
Foreign stuff was scarce. Soviet publications were available, and I was collecting their weekly fat newspaper ‘Football-Hockey’. Good coverage, interesting articles on Soviet and international football, many photos, but black and white. The daily ‘Soviet Sport’ I was buying irregularly – it was all sports and it was risky – not every issue had football stuff. The third publication was a magazine, a rather strange one, called ‘Sporting Games’. It is hard to describe – something in between professional publication for coaches and popular description of various sports and tactical schemes. It was an interesting read, but football was not a priority at all – there were issues without football, or very little of it.
Two great Czechoslovakian magazines were the most coveted: ‘Stadion’ from Prague, and ‘Start’ from Bratislava. Both were all-sports weeklies, but published football team pictures. The quality of print was far better than anything coming from Eastern Europe. After 1980 ‘Start’ changed their policy and rarely had team photos, so I did not buy it often, but I still collected ‘Stadion’. My main magazine collection consisted of many years of Bulgarian ‘Start’, ‘Football’, ‘Stadion’, and ‘Football-Hockey’ – this bulk was lost entirely, except occasional old photos in my oldest scrapbooks.
The rest foreign stuff was sporadic: a regular Polish magazine ‘Panorama’ published football teams in the 1970s, but stopped doing so after 1980. Another non-sport magazine – ‘NBI’ from East Germany occasionally published teams, but only East German ones. A Communist daily newspaper from West Berlin – don’t remember the name – supplied photo coverage of the West German championship, including the amateur divisions and the East German first division. British stuff came from another Communist daily – ‘Morning Star’. All of the above was regularly sold, but the crème was not – the French magazine ‘Miroir de Football’ was available now and then, but one never new when. I did not know then, but this magazine was founded by the French Communist Party (actually, one of the publications of Miroir Sprint, covering specific sport) – this explains why the French magazine occasionally reached Bulgarian newsstands.

To get all that was tricky – one had to get up early Monday morning to be able to get ‘People’s Sport’. Then Tuesday, 5 pm sharp, on the line to get the weeklies, except ‘Football’, for which Wednesday morning was the time. And sometimes one had to run from place to place, from one newsstand to another, hoping to find an issue. Often one newsstand did not get anything, but another did. Subscription worked for Bulgarian publications and some of the Soviet papers, but not for the others. And I am talking availability in Sofia – out in the country buying ‘Start’ and ‘Football’ was next to impossible.
It was not much back then, yet today the situation is different: I have rare photos from these old newspapers and magazines. Well, collecting is mild insanity… and as far as collecting goes, my most active period was the 1970s – hence, the bias.
People’s Sport – Monday morning people waited on long lines to get it – the third page was entirely football, covering the weekend rounds in Bulgaria and abroad. The other two issues published on Thursdays and Saturdays did not attract big readership – very little football and mainy coverage of other boring sports.
Sport Totto – this issue has the squads of the Bulgarian First Division for the new season plus articles introducing Boavista (Porto), FC Brugge, and some other clubs. Plus analysis of coming matches – everything one needs to place a correct bet. And someone just won 35 817 – if he can do it, you can do it.
Football – the weekly football paper was difficult to get – one had to get very early Wednesday morning. Along with Sport Totto, it still exists. At the right is Ivan Vutzov – you could see him in the Levski photo of 1965 as a player, but here is the young boss of the football section of the same club. Then he was a coach and led Bulgaria to the World Cup in 1986. In the 1990s he became a powerful and sinister functionary of the Bulgarian Football Union, earning the nickname ‘Black Cardinal’. He is still around…
Start shortly before giving up the ghost… The most coveted magazine for years did not survive the fall of Communism along with the oldest one – People’s Sport.
And the very reason for buying Start: the football team at the last page. Can you recognize them? Inter (Milan) from 1990-91.
First row, left to right: Brehme (Germany), Mandorlini, Verdelli, Bianchi, Guiseppe Baresi – captain.
Second row: Zenga, Matthaeus (Germany), Berti, Serena, Ferri, Klinsmann (Germany).

This team won the UEFA Cup, but finished only third in Serie A. Matthaeus scored more goals than Klinsmann in the championship – 16 to mere 14. Italy allowed three foreign players by that time and Germans were still hot in Italy… unlike today.

The second part of reasoning is more complex and I will try to argue that the 1970s was time of positive change, of big hopes for the game and its development. Especially in the beginning of the decade everything looked very bright. From structure to media coverage, every aspect of the game and of public perception were on the road to improvement, ending the ‘romantic period’ of the sport. The new period seemingly promised professionalism without canceling the romantic elements, which make the game so attractive. I will attempt to take a look and discuss the whole pyramid of world football.
The very top is, of course, the World Cup. The finals in Mexico 1970 were great success. First of all, geography expanded – a country outside of the ‘strongholds’ (Europe and South America) proved capable of hosting finals. The organization was praised, the games were interesting, the atmosphere was friendly, the stadiums comfortable, the attendance was strong. Television expanded coverage and the tournament was seen in places which earlier World Cups did not reach. But the most important part was maturity and stability: finally every continent had qualification formula, which was followed uninterrupted. One has to remember that until 1958 no tournament got 16 teams and some countries were invited to participate. This was no longer the case, especially after Africa and Asia managed to establish preliminary tournaments during the 1960s. The structure was finally running smoothly. As a whole the finals were strong: dynamic and interesting football was performed, exciting to watch. Brazil and Italy reached the final and Brazil won 4-1 – in a way, a symbolic victory of attacking football after of stiff decade, dominated by defensive tactics. The 1960s World Cup finals were characterized by ugliness: brutal tackling and fights tarnished the tournaments in 1962 and 1966, but violence on the pitch was absent in 1970. Read and yellow cards were introduced, which brought order and clarity for officials, players, and fans. Brazil won with exciting squad, which many consider the best Brazilian team of all time. There was no controversies during the whole tournament – perhaps the only tournament when everybody agreed that the best performing teams advanced by pure gamesmanship. Tactical variety existed, present to the very final and although attacking football won, other tactical schemes were still going strong. New stars emerged, promising fun in the future.

Brazil bowing to the public before the beginning of the final match.

Third time World Champions.
Standing: Carlos Alberto- captain, Felix, Piazza, Brito, Clodoaldo and Marco Antonio;
First row: Jairzinho, Gérson, Tostão, Pelé and Rivelino.
Mario Zagallo became the first man World Champion as a player and as a coach. According to the rules, the country winning three times the old World Cup was to keep it forever. A new cup was introduced in 1974.

Continental championships were established by the end of the 1960s – Africa and Asia still lacked firm regularity, but it was obviously coming. Europe had a formula combining round robin qualification groups and direct elimination from quarter-finals to the finals. I still prefer the formulas of that time – 16-team World Cup finals and semi-finals and finals played in one country in the European Championship. The Olympic games were still monopoly of the Communist Eastern Europe, but there were signs that the West was incorporating their Olympic teams into the building structure of the national teams:

The West Germany Olympic team in 1972. Uli Hoeness, already a European Champion of the same year, was included along with a player yet to make a name for himself: Manfred Kaltz. Jupp Derwall was the coach – in 1980 leading the West German team to a second European Cup.

On the level of national teams, the world structure was established and either running well, or going to run well shortly.
International club competitions were also established – the three European club tournaments already had a good history behind them, as well as the South American Copa Libertadores. The winners played for the Intercontinental Cup since 1962. Asia and Africa also established their regular club tournaments which were gaining popularity, if not yet quality. But the system was already in place. And not only that: new boys were coming strong, challenging the Spanish-Italian dominance and defensive minded football.
Feyenoord (Rotterdam) won the European Champions Cup in 1970.
Ajax lost the final for the same cup in 1969. Their archrivals were the first Dutch club to win the trophy next year.

At international level, smaller club tournaments still attracted the public and although diminishing in importance, there were no signs that they will disappear: the Anglo-Italian summer tournament, the Balkan Cup, Mitropa Cup either filled up sluggish summer months, or provided opportunity for smaller clubs to play international games. South American clubs continued to tour abroad, playing friendlies in Africa, USA, and Europe (although less in Europe than in the 1960s). It was source of revenue, but also gave chance to many to see great clubs and players live.

Domestic football appeared equally bright: domestic leagues were established everywhere. If this sounds strange today, it was not so then – Bundesliga did exist before 1964 and the Second league was organized after 1970. Most African and Asian countries established their domestic championships during the 1960s and regularity was still wanted. Brazil organized national league in 1971 – the last of the major football countries to have one. Structurally, everybody copied the British model – a pyramid of divisions, from the elite first to whatever bottoms, with winners promoted to a higher division and loser relegated down. And in parallel was the national cup tournament, giving chance to small clubs sometimes to reach to glorious heights. Generally, the system was fare – even countries dominated by two-three big clubs provided opportunity for small clubs either to play top level football or to surprise everybody by winning the cup. It was also possible big clubs to face relegation – if today no matter how bad Manchester United plays, nobody imagines a final place lower than 10th in the final table (may be even this is a big stretch of imagination), the same club went down to the Second Division in the early 1970s. Yet, United had players, at least judging by the names, more talented than half of the First Division. Unlike today, final tables were not so obvious before even the season started yet. And national cups were still important and attractive for both clubs and supporters. The element of surprise continued to be important – the relatively unknown outside Brazil Atletico Mineiro won the first Brazilian championship. The club did not have world-class superstars, unlike its famous rivals, some of which had to wait many years before winning domestic title.

Atletico Mineiro, the first champions of Brazil
First row left to right: Ronaldo, Humberto Ramos, Dario, Lola, Tiao
Second row: Renato, Humberto Monteiro, Grapete, Vanderlei, Vantuir, Oldair

Note their irregular jerseys. Not the first club to play with awkwardly mixed kit, but certainly one of the very last – in the 1970s kits became homogenous. Out of date jerseys perhaps, but champions! By contrast, Fluminense finished 16th in the 20-team league. On the strength of the title, Atletico Mineiro purchased a star – the Uruguayan Ladislao Mazurkiewicz, one of the best all-time goalkeepers – after the season. Alas, no second title…

Structural stability went hand in hand with serious professionalism. I don’t mean professional players – nothing new there – but professional attitudes in every aspect of the game. Better training, better stadiums, better tactics, better kits, better balls, better financing, better media coverage. The combination of all aspects suggested exciting future. For instance, television made possible watching foreign games – not as many as today, but may be once a twice a week: domestic championships were not threatened and people were still going to see their local clubs. But television had one more effect: it became possible to study foreign teams. Up to 1970 international games were romantic enigmas – players were known from the press, but rarely seen and most often noone knew neither the tactics, nor the current form of foreign opposition. After 1970 it was possible to film training and then watch on screen recent matches of foreign clubs, and thus to study their game and prepare schemes. Scouts became routine, sent to see how the opposition play and report back strong and weak points. Training itself became more scientific and included various innovation – from medical monitoring of players to serious diets. Gone were the muddy training pitches – everybody was training on descent grass and the training facilities were greatly improved. So were the stadiums – new were built and old stadiums at least got new pitch. Fan comforts were not an issue yet, but the pitches became better and more importantly – somewhat standard. So were the new balls. Everybody was playing with same balls and more or less on same grass. Football kits also improved – the new equiptment was lighter and much more comfortable. And more was expected from players in terms of fitness, skills, and attitude.
Peter McParland (Aston Villa and Northern Ireland). Such was football equiptment in the 1950s and good part of the 1960s. – heavy shoes, woolen socks, cotton jerseys. Leather balls, changing shape and absorbing water.
Andersson (Sweden and Bayern) pursues Dzajic (Yugoslavia) in mid-1970s. Everything was more comfortable for the players by then. Orthopedic shoes, synthetic light shorts and jerseys, water resistant standard balls, better pitch.

German training: the two national goalkeepers Maier and Franke in unison. West Germany was leading the world in professional attitude. Heynckes flies over Hoeness in preparation for the World Cup 1974.

Professional attitude on every level. Players were expected to be dedicated professionals – their job to come first on and off the pitch. Certainly the 1970s player did not look like Ferenc Puskas, but there is also the myth of the lean professional, who does not drink, smoke, nor spends his nights chasing girls. Pure fiction, of course. However, players trained more and were generally fit. But professionalism did not stop with that – amateurish approach was largely abandoned in other areas too: for instance, Sweden and Denmark changed their long standing policy to include only amateurs in the national team. Thus, foreign based professional players elevated the quality of the Scandinavians. Yugoslavia made similar change: until 1975 no foreign based player was permitted to play for the national team. Other countries opened their domestic championships for foreigners – the ascent of Greece and Turkey started with that and however slowly, both countries improved their football. In the same time new means of revenue were sought and found in advertising. France, Germany, Austria, Belgium were the earliest pragmatist, placing adds on team’s jerseys. More money meant better salaries – the players were no longer low working class. This is especially true for England, where the players were paid poorly and regulations prohibited increases. I am not speaking for the stars, but for the bulk of average players, who, as a rule, did not have much future after finishing their football careers, having no education, or skills in trades. The professional attitudes did not affect two rather different points: one is playing in all kinds of weather. Better stadiums still meant open air stadiums and the unpredictability of the game remained. No matter what, there is certain beauty in playing in mud, and snow, and ice – it is a different game then, bringing unexpected results. The other point is selections: even rich clubs were shrewd – squads were relatively small, consisting of core group of stars, two experienced foreigners, and the rest were reliable journeymen. Stars were rarely for sale – it was mostly mid-level players on the transfer lists. This is what preserved relative parity between the clubs and gave hope to the supporters of smaller teams. And still not everybody was entirely professional – with some luck, semi-professional teams were able to win a championship or two.

This is Turkish wall ‘preventing’ a German free kick at the World Cup finals in 1954. It is not surprising West Germany won 4-1, but it is surprising that, given the attitude, Turkey scored at all. Such scenes were unthinkable after 1970.

Czechoslovakia against Romania in a winter friendly in 1975. Football was still played in whatever the natural conditions were. Nehoda scored a weird one for Czechoslovakia – that is why rain, mud, and snow are fun. And Czechoslovakia won the European title in 1976.
Jan Janssens, the captain of K.S.K. Beveren, lifts the championship cup of Belgium in 1978. Unlike Anderlecht, FC Brugge, and Standard Liege, Beveren was semi-professional club. Most players trained part-time and had other jobs. One was a longshoreman. Champions nevertheless.
Manchester United 1962-63. This kind of structure – first team (in the middle), reserves or youth team (at the right, very young George Best there – eight from right to left), and juniors (at the left) was still dominant in the 1970s. Only the first team were full professionals.
The first team are (left to right): Johnny Giles, Mark Pearson, Nobby Stiles, Bill Foulkes, Nobby Lawton, Albert Quixall, Bobby Charlton, Jack Crompton (coach), Maurice Setters, Matt Busby (manager), Shay Brennan, Denis Law, Alex Dawson, Noel Cantwell, David Herd, Dennis Violett.

Bayern Munich with their first European Champions Cup in 1974.
First row, left to right: Zobel, Hadewicz, Jensen, Robl, Maier, Hansen (Denmark)
Second row: Beckenbauer – captain, Kapellmann, Torstensson (Sweden), Schwarzenbeck, Durnberger, Roth, Gerd Muller, Breitner, Uli Hoeness, Udo Lattek – coach.
7 West German national players (Maier, Beckenbauer, Kapellmann, Schwarzenbeck, Muller, Breitner, and Hoeness), 2 foreigners (Torstensson played for the national team of Sweden, and Hansen played for Denmark), and three solid journeymen (Zobel, Durnberger, and Roth). The core of the team played together for years – the typical 1970s squad.

Bayern 2001-02.
Third row (left to right): Effenberg, Jancker, Santa Cruz (Paraguay), Sergio (Brazil), Thiam (Guinea), Sforza (Switzerland), Wojciechowski (Poland), Tarnat, Zickler.
Middle row: Binder (masseur), Gebhardt (masseur), Hoffmann (physiotherapeutic specialist), Jeremias, Di Salvo (Italy), Kuffour (Ghana), Robert Kovac (Croatia), Henke (assistant coach), Hitzfeld (coach)
First row: Fink, Scholl, Salihamidzic (Bosnia and Herzegovina), Wessels, Kahn, Dreher, Hargreaves (England), Niko Kovac (Croatia), Hauenstein (rehabilitation trainer)
Small photos on top: Linke, Sagnol (France), Lizarazu (France), Elber (Brazil), Pizarro (Peru).

21 national players, representing 11 countries. And if Hargreaves is included (for he was not yet English national player) – 22 players and 12 countries. Very different from the 1970s, yet the Bundesliga was the same – 18 teams, 34 games a season. A whole national squad permanently sitting on the bench… Significantly, practically nobody came from Bayern junior teams – and Bayern have very well organized junior system. So unlike the earlier years, when Breitner and Hoeness were lifted from the junior team before been old enough to sign professional contract, and from 1975, when Muller was injured, and one Karl-Heinz Rummenigge was called to replace him from the juniors.
The ‘ersatz Muller’ Rummennige in 1975 against lowly Tennis Borussia (West Berlin). It is not clear what exactly Rummenigge is doing – looks like helping the TeBe defenseman Mulack in the effort to stop Roth’s shot. And may be successfully: the match ended 2-2. No matter – TeBe was relegated and Bayern was still European Champions Cup holder.
Five seasons later: European player of the year 1980. Still sporting Bayern’s jersey.

Tactics. Rinus Michels has to be credited with the biggest change in the beginning of the 1970s – he invented the ‘total’ football’. According to him, the idea came from watching rugby one night on television. Michels was impressed by the collective effort of the whole team moving back and forth, from defense to offense, as one unit and covering the whole field. Why not trying the same in football, Michels mused over his beer? Luckily, he had just the players for such experiment: Ajax (Amsterdam) were young, highly skilled, technical players, who really enjoyed playing and also were very fit. The result was magic – Ajax disregarded traditional positions and roles. Everybody was playing the whole field – if the moment caught him in attack, a full back was attacking like a centre-forward; if the left winger was caught somewhere near his own goalkeeper, he acted like sweeper. It was pleasure to watch Ajax, for the team was inspired, highly motivated, dedicated to attacking football, very technical, but also tough and shrewd when necessary. They played speedily, never wasting or killing time, and because of the constant movement, they usually appeared as if they are more than 11 players on the field. No matter where the ball was, Ajax prevailed by numbers, was able quickly to recover the ball and start new attack. Tactically, it was a rich team – they were able to adjust to the opposition’s style, and especially against Italian and Spanish clubs Ajax played tough, physical game, pressuring the opposition everywhere and cynically committing faults. They were surely not above mere intimidation, but they never killed the game and constantly tried to score. No matter what circumstances and what opposition, Ajax never played dull football and having big technical arsenal, if something did not work, they tried another approach. Above everything, it was obvious they liked to play. They played with children’s joy and effectively liberated football from the defensive, careful stigma of the 1960s. So much fun the players had, they had to be restricted occasionally. Stefan Kovacs, who replaced Michels as Ajax’s coach, recalls in his autobiography excess out of place: for instance, in a domestic championship match Hulshoff, nominally the center-defenseman, injured himself trying to score a goal. It was the last minute of the match and Ajax was leading 4-0! The club fined Hulshoff for his joyous irresponsibility. The team was fun and also pointed to a new direction, one very much liked by football fans: attractive, fast, attacking, and highly technical football. Thus, at the beginning of the 1970s there was diversity of styles: the defensive Italian football was not dead yet; Brazil played their attacking samba, based on supreme technical skills and improvisation; England played dynamic and attacking football with long high balls; the Germans added elegance to their traditional physical play. Total football was the most attractive option, yet an option among many, and as a whole, it was interesting to watch games because of the diversity of styles and tactical approaches – the teams did not look alike at all; the struggle between different styles was exciting. And one thing was obvious: attacking football was back, it was going to dominate the decade, and eventually it would have been total football adopted by most teams. The 1970s were starting with a revolution. A liberating revolution, unleashing creativity.
Rinus Michels created ‘total football’, yet there is at least a bit of irony in it: he led Ajax to only one European Champions Cup. The next two were won under the guidance of Stefan Kovacs. Most Ajax players disliked the heavy handed disciplinarian Michels, and although he made them into superstars, they preferred the relaxed and mellow Romanian. As a coach of the Dutch national team, Michels had to wait until 1988 to win a trophy – Holland lost the World Cup final in 1974. None of the great players won anything with the national team – the only player of the 1970s Ajax winning a title with the national team is Arnold Muhren: he was a key part of Michels’ selection winning the European Championship in 1988. Ironically, Arnold Muhren was a reserve in the old Ajax – his elder brother Gerrie Muhren was a titular and a star. Yet, it was Arnold at the end, making his reputation in England (Ipswich Town and Manchester United) and 37 years old in 1988, but not Gerrie, who slowly sunk into obscurity in Spain (Real Betis player in the late 1970s and Seiko Hong Kong ).
Stefan Kovacs, typically with a cigarette or a pipe, was hired to replace Michels, who took over Barcelona. He brought freedom and relaxation to the team and had good relations with the players. And won two European Champions Cup to Michels’ one. According to his own book, he was quickly tested by the ringleaders of the team: when he was explaining to a group of players what to do at training, Piet Keizer savagely kicked the ball towards him. Kovacs immediately sensed that Keizer, then the captain of the team, was testing his authority and the judgment would come from his reaction. Kovacs pretended that nothing strange was happening, casually stopped the ball with his foot and passed it back to Keizer without stopping talking to the group of players. After that he never had any problems with the team and was respected by everyone. But, smiles Kovacs, I had been a professional player in Belgium when I was young and that helped. It was a deadly moment, muses Kovacs, if I hided from the ball, or the ball hit me and I was unable to play it, I would never had any authority – after all, they were already superstars, Cruiff, Neeskens, Krol… and who was I? Some Romanian. After leaving Ajax, Kovacs coached France for three years – not successful years, but he placed the foundations of the later great French selections.
Strangely, Kovacs is entirely forgotten everywhere – in his native Romania (where he was coaching successful Steaua before taking over Ajax, and the national team after 1976), in Ajax, where Michels is remembered fondly (unlike in the real time – Piet Keizer danced on a table from joy when Michels went to Barcelona), in France (where credits are given largely to Kovacs’s successors leading France to World and European Cups), and by the world.

The new player. Of course, the stars and the focus on them were nothing new. The new was the accent, the new public image of the stars. Di Stefano and Puskas were superstars and hardly anybody cared how they were dressed, or what they had to say outside the last match, or how did they spend the night. In a sense, football stars belonged mostly to the supporters of the club they were playing for and nobody else. In a sense, until the end of the 1960s the stars belonged to ‘us’, a unity between club, players, and supporters. ‘We’ cared little, if at all, for the stars of ‘them’. But somehow during the 60s emerged the professional image of the player – disciplined and humble creature, training hard during the day, dressed neatly, but not flashy, after work, going to bed at 8 pm, never drinking, nor smoking, nor anything. The image of a saint, not a man. Not anymore after 1970: the public image of the star enlarged. The players were suddenly hip. They grew long hairs and beards, dressed in the latest colorful fashion, appeared with long legged girls and fast cars, gave interviews on non-football subjects, and smiled from advertising billboards. It was part and parcel of the changing culture, of the hippies and rock stars storming and scandalizing the conservative mainstream. George Best was perhaps the best example, to his own peril. It was fascinating at first, and even greatly liberating event… hip George with the new girl, hip George going to Palma de Mallorca instead to training, and so on… until George was out of form, did nothing on the pitch, and had to be sacked. It was 1971 and George was merely 26 years old. He plummeted from Player of the Year in 1968 to alcoholic playboy in 3 years.
But nevertheless the new player was fun, especially after the invention of total football – liberated game was played by liberated players. Flashy, long haired, colourful, opinionated, rich… even choosing the number on their jerseys, braking with any football tradition. True, Best was the risky downfall, but the bunch of ‘hippies’ – Ajax, West Germany – were hardly football disgrace. They performed, they were fit… Netzer may have been a rebel, but he played. Breitner may have been a Maoist, but didn’t show it on the pitch.
George Best celebrating his downfall. He liberated football in one way…
A superstar unashamed from dirty work – Netzer desperately trying to stop Keegan’s kick at 1973 UEFA Cup final Liverpool – Borussia Monchengladbach, which Liverpool won. Although Netzer had cars as flashy as Best’s and clashed with coaches as often as Best, he liberated football on the pitch. And the future was bright indeed – new broom Keegan already making his mark.

Favourite matches

Favourite all-time matches:
1. Levski – CSCA 7-2 – 1968. The championship derby with the archenemy. Levski did not have strong squad this year and the beginning of the match did not suggest anything good… until the boys started scoring. The army, the Communist, and the government club lost… we lost next year, when there was a ‘reform’ and Levski was no more… it was merged with the club of the Police. My father, along with most old supporters of Levski, refused to support the cops… and the Security Police. It was great in 1968, bitter years followed.

Collage of all goals scorers and the stadium’s scoreboard after the end of the match.

2. England – West Germany 1-3 – 1972. The tragedy of the first leg of the quarterfinal for the European Championship… I couldn’t watch the penalty Netzer scored… poor Banks. Fantastic match nevertheless.

The weather should have been helpful – it was raining, in true British manner. It was raining and the Germans were scoring.

3. Ajax – Bayern 4-0 – 1973. The first leg of the quarterfinals for the old European Champions Cup. In my opinion, Bayern played their best football that year. It should have been the final.

Breitner, nominally left fullback, trying to stop Cruiff, nominally centre forward. Total football made traditional positions irrelevant.

Three is enough – my bias is based on memories and impressions.

Favourite Players

Favourite players of all-time. No, not Pele, Maradona, or this abomination Beckham – did not I tell you objectivity has no place in the heart of football fan?
1. Georgy Asparukhov.
2. Johan Cruiff
3. Franz Beckenbauer
4. Socrates
5. Bobby Charlton.

Sorry, no discussion here… sure, there were and are other great players. However, any list of the best is simply wrong. Ever.

Favourite Teams

Perhaps it is time to reveal my sympathies – football fans are hardly objective creatures and I am no exception. Scandalous may be, but these are the five teams, of particular vintage on top of it, which are my favourites:
1. Levski, Sofia, Bulgaria, 1965. Can’t help it – I am with ‘blue’ blood no matter what. Arguably, the best team in the history of the club. Coached by Rudolf Vitlacil – the Czechoslovakian coach born in Vienna, Austria, who led Czechoslovakia to the final of the World Cup in 1962.

First row (left to right): S. Nikolov, Al. Manolov, G. Sokolov, G. Asparukhov, Chr. Iliev – captain, Al. Kostov
Second row: B. Mikhailov, T. Botev, Iv. Zdravkov, G. Zlatkov, R. Vitlacil, Iv. Vutzov, G. Georgiev, G. Stoyanov, B. Aleksandrov
2. Manchester United. Can’t remember when and why became a ManUnited fan… this is not the famous team of 1968, but the one on the verge of decline and disaster – 1971-72. Still, most of the heroes were there. It was my first photo of United, so sentimentality plays a role. Not to mention the long hairs of Best and Morgan – in Bulgaria long hair was against the law at that time.

First row, left to right: Francis Burns, Brian Kidd, George Best, Denis Law, Pat Crerand, Willie Morgan, John Aston, Carlo Sartori.
Second row: John Fitzpatrick, Alan Gowling, Paul Edwards, Willie Watson, Jimmy Rimmer, Alex Stepney, Ian Ure, David Sadler, Tony Dunne, Bobby Charlton-captain.

3. Ajax, Amsterdam – 1972-73. Honestly, the team I enjoyed most, but comes third…subjectivity, you know. Rinus Michels already gone to Barcelona, Velibor Vasovic retired, but Cruiff at his best. Pure magic.

Second row, left to right: Haan, Blankenburg (West Germany), Wever, Suurbier, Stuy, Keizer, Krol, Schilcher (Austria), Arnold Muhren, Neeskens, Hulshoff
First row: Swart, Rep, Kovacs (Romania) – coach, Grijzenhout – assistant coach, Kleton, Mulder, Cruiff -captain, Gerry Muhren.

4. Brazil 1982. I know, I know… a team without a goalkeeper. What joy, though. For me, the ‘beautiful game’ was murdered in 1982…

Standing: Valdir Peres, Leandro, Oscar, Falcao, Luisinho and Junior;
First row: Socrates- captain, Cerezzo, Serginho, Zico and Eder.
5. West Germany 1972. The same team as in 1974, but enormous fun to watch in 1972, when they won the European Championship. Breitner and Hoeness were too young for professional contracts yet. (This is a grudging bow to objectivity… I was supporting England and refused to watch the penalty the Germans scored on Wembley at the quarter-final.)

Second row (left to right): Franz Beckenbauer- captain, Helmut Schon – coach, Karl-Heinz Schwarzenbeck, Jupp Heynckes, Gerd Muller, Horst-Dieter Hottges, Gunter Netzer.
First row: Erwin Kremers, Herbert Wimmer, Paul Breitner, Sepp Maier, Uli Hoeness.

Old Fogies

Since I have been with the old fogies so far, perhaps is good to mention the beginning of the endless football journey: the oldest photo of photo of football team is well known – Harrow School Soccer XI from 1867.
My picture comes from old issue of the Soviet fat weekly newspaper ‘Football-Hockey’. The guys above looked like prisoners to me and contrary to their name – 12 players, not eleven.

And this is England vs Scotland in 1879. Comes from unknown Bulgarian newspaper.
The first Bulgarian club was established in Sofia, 1912 and appropriately named ‘Football Club”. Almost immediately a second one was formed – called (think originality!) ‘Club Football’. By 1913 there were 5 clubs – none of them existing today. Early days were shaky, no doubt.

As Far As History Is Concerned

As far as football history is concerned, I am not going to trace to the ancient origins of the game – there is no need: every fat book on football begins with that. However, there is a problem a collector faces sooner or later – finding material lacking information. I was looking at old family photos in 2006 and suddenly found football…

This is a tournament, probably in the 1930s or early 1940s, judging by general look. Three teams are photographed, but only one is recognizable to me – Slavia, Sofia, the oldest Bulgarian club still existing.

I recognize them by their distinctive emblem – . Was it a domestic tournament? Was it a tournament abroad? No one can tell… clearly, the team traveled by train to some other city to play. Must be some distant relative playing for or involved with Slavia, but now everybody is dead and there is no way to gather information. And another complication: neither I, nor my father is Slavia supporter. In fact, Slavia is enemy… and one is negligent when it comes to detailed knowledge of enemies.
Saying so, I love the photos and am dying to discover their mystery. Any help is welcome and this goes across the board: I will appreciate any correction of mistakes, wrong impressions, and enlargement of information. Of course, we have entirely different football today, but I am getting old and with that, I am becoming more nostalgic and curious for the ancient days of the game. Old photos fascinate me and not knowing details drives me nuts.

Personal Brginning?

I know I am incurable, but when and how I got sick? And what are the symptoms? Precise date cannot be established, as is often the case of genetically transmitted deceases. My father took me to the stadium one day in the early 1960s and that was enough. I suspect it was sometime between 1963 and 1965, in Sofia, Bulgaria. The first symptom was watching, and after that the infection spread, producing new symptoms. For instance trembling of the body and complete impossibility to think of something else when football (FOOTBALL, not soccer!) match begins. Soon I started playing and since the biggest appeal of football is the minimal requirements – one needs only a ball – you can imagine the fury of demon Mother entering the room at the very moment when I was recreating the fatal miss of my favourite team… I just hit the side poll of the net… the old ceramic vase shattered to thousand pieces. The battle of wills started, still going strong. Naturally, collecting was the next step – a small scrapbook at first, quickly replaced by bigger ones, and after that – football magazines. Today it is huge, although a big part of it was lost – I had to run away from Communism and it was impossible to take anything with me, the collection stayed back in Bulgaria. I gave it up. Meantime, a new one took shape in Canada. By chance, I discovered my oldest scrapbooks in the basement of my parents in 2006… bringing the old books to the surface restored my Mother’s instincts at once. The spark in her eyes, the predatory look, savagely hissing ‘If I only knew those things were in the basement…’ One may not expect a 70 years lady to transform into a tigress, but there is huge difference between expectations and reality.
Anyway, I recovered the scrapbooks and eventually, when I managed to get my eyes away from them, a question developed: what to do with my collection? And with my football knowledge? This is the result: telling you football stories of life-long obsession. The passion of millions through the eyes of one. Which brings back the problem of dating the symptoms…
Since a child started somewhat flimsy collection, accident played a role. The exact moment is beyond recall, but looking at my oldest pictures, it must have been in the summer of 1971. Here is a specimen of the oldest scrapbook:

Coming from old Bulgarian newspaper, the picture had imbedded problem, unforeseen by the kid who cut it once upon a time: this is Girondins de Bordeaux, but from which year? An afternoon of intensive search produced happy results: this is the line-up from 1968-69 season. First row, left to right: Jean-Louis Masse, Gabriel Abossolo (Cameroon), Carlos Ruiter (Brazil), Yves Teixier, Didier Couecou
Second row: Bernard Baudet, Robert Peri, Andre Chorda, Christian-Jacky Castellan, Guy Calleja, Christian Montes.

This photo tells a few more things: my preference for saner football and the game of 1970s (so this picture is somewhat a turning point). It is a typical selection of those days: two native stars (Chorda and Couecou, both French national players and participants in the 1966 World Cup) and two foreigners (Abossolo and Ruiter, both generally unknown, yet Ruiter was the first Brazilian to play for Bordeaux, and had long spell in France). The rest is relatively solid bunch of journeymen. The year points at the change – the end of romantic soccer years and the beginning of serious and competitive fun. The beginning of the 1970s was looking very bright. This is what I think in retrospect; in the real time I was only a kid obsessed with football and making discoveries.
Lastly, the picture hints at my collecting preference: team pictures, rather than individual players and moments from matches. Statistics are also important as well as football history.

The Beginning Many Years Ago

I am Vesselin Vesselinov, born in Bulgaria and living in Canada. Football is my hobby since childhood – not the most important part of my life, but lifelong addiction nevertheless. Football bewitched me so long ago, I cannot even say when. I played football, watched football, talked football, collected football. As every football fan knows, objectivity is impossible – I am biased: there are clubs, players, and kinds of football I hate, and others I love. My football collection is huge by now and the sole reason for this blog: an opportunity to show part of it and trace my own football journey. Although it is the passion of millions through the eyes of one, I faintly hope to entertain you.
‘Some people believe that football is matter of life and death. I am very disappointed with that attitude, it is much, much more important than that.’
Bill Shankly

In the beginning She was floating in the great emptiness. Then Coach arrived, observed Her mesmerized, and made the first tactical decision – created Earth in Hers image. ‘Let there be game!’, shouted Coach and kicked Her mightily.
Dropping from high, She bounced few times and settled on the soft grass near the centre of the pitch. Coach saw the pitch was good, yet, something was missing. And he created Superstar. Superstar loved Her from the first moment and She loved him too. Everybody was happy, but still something was missing. At this moment Coach made a tactical error of great importance – he created Supporter to cheer the two lovers. However, Coach was distracted by the incoming match and his work was sloppy… Supporter was not created right and developed envy… and out of envy, one day Supporter gave something to Superstar. It was shaped like She and Superstar swallowed it without thinking, thus spoiling his diet before the match of the season. Superstar played badly and Paradise Saints lost to the archenemy Satanic Filths. Coach’s wrath was beyond measure: he sacked Superstar on the spot and kicked out Supporter too… and everything changed – instead of a week of happy training, now Superstar had to work six days and play only on Sunday. But Coach still had pity in his heart and permitted Superstar to dream of the old lost days… to dream of Paradise, where one plays football, watches football, reads about football, collects football, and thinks only football. Superstar always hopes the good old days will return. As for Supporter – once a faulty scheme, always a faulty scheme: Supporter only hates the beautiful She and lives only to prevent Superstar from happiness. Supporter most often appears disguised as one of the two awful demons, called Mother and Wife – devious enemies of She, constantly obstructing Superstar from meeting the beauty. And because of this eternal battle between good and evil, Superstar has to meet Her in secret and rarely, having to lie to the watchful and experienced demons. Sometimes Superstar is successful, but mostly not… and his gentle soul bleeds. And he accuses bitterly Coach for the ancient mistake, and the demons laugh at him, and life is terrible, but the hope remains and deep in his heart, Superman loves only Her. For that love he lives, enduring working week and dodging the terrible demons, and waiting for Sunday, when She smiles at him again.